I don't know what to make of this - publishers asking the public to bet on bestsellers
. On the one hand, it would open up to the public what they do now, which is try to figure out what the public wants without actually consulting the public.
On the other hand, I'd much rather be asked which book I'd like to read, not which book is likely to sell the most copies. This approach just seems to keep pushing away the question of what readers - real readers - actually like and gets the public involved in the same guesswork now done by publishers.
And it emphasizes the whole home run approach rather than celebrating the diversity that we can enjoy with books.
What do you think?