Advertising Vehicles--What's Worked for You? - CrimeSpace2024-03-29T10:23:29Zhttp://crimespace.ning.com/forum/topics/advertising-vehicles-what-s-worked-for-you?commentId=537324%3AComment%3A374098&feed=yes&xn_auth=noI'm happy to endorse Linton's…tag:crimespace.ning.com,2013-07-12:537324:Comment:3746232013-07-12T21:44:08.698ZSusanhttp://crimespace.ning.com/profile/Susan
<p>I'm happy to endorse Linton's book on how to do trailers. I've used it and it's great. The thing with trailers is this. Many readers are visually oriented. Hey, they watch TV and YouTube, etc. I put my trailers on my book page on my website. Also on my Goodreads page. The trick is to make it short and snappy. Thanks to Linton's advice, I shortened my trailer for DIVA (my second novel) from a minute to 30 seconds. Works much better. If it runs more than 70 seconds it's too long.</p>
<p>I'm happy to endorse Linton's book on how to do trailers. I've used it and it's great. The thing with trailers is this. Many readers are visually oriented. Hey, they watch TV and YouTube, etc. I put my trailers on my book page on my website. Also on my Goodreads page. The trick is to make it short and snappy. Thanks to Linton's advice, I shortened my trailer for DIVA (my second novel) from a minute to 30 seconds. Works much better. If it runs more than 70 seconds it's too long.</p> Wow, that's ambitious. Why…tag:crimespace.ning.com,2013-07-10:537324:Comment:3746022013-07-10T15:53:32.788ZLinton Robinsonhttp://crimespace.ning.com/profile/LintonRobinson
<p>Wow, that's ambitious. Why buy media ads when you can be your own medium?</p>
<p>Good luck</p>
<p>Wow, that's ambitious. Why buy media ads when you can be your own medium?</p>
<p>Good luck</p> I'm producing a public access…tag:crimespace.ning.com,2013-07-10:537324:Comment:3746012013-07-10T15:47:00.688ZStephen Seitzhttp://crimespace.ning.com/profile/StephenSeitz
<p>I'm producing a public access cable show about my books, published and forthcoming. One of my journalism colleagues is interviewing me (she is much prettier than I am, but that's a risk I suppose I have to take), and I'll answer general questions to avoid the appearance of blatant commercialism.</p>
<p>I have since learned there is an organization called PEGmedia, a nationwide distributor of such content. Costs are necessarily low, and the potential audience for the program rises to…</p>
<p>I'm producing a public access cable show about my books, published and forthcoming. One of my journalism colleagues is interviewing me (she is much prettier than I am, but that's a risk I suppose I have to take), and I'll answer general questions to avoid the appearance of blatant commercialism.</p>
<p>I have since learned there is an organization called PEGmedia, a nationwide distributor of such content. Costs are necessarily low, and the potential audience for the program rises to millions.</p>
<p>Has anyone here tried that route? With what results?</p> Thanks for the tip on Adwords…tag:crimespace.ning.com,2013-07-08:537324:Comment:3744892013-07-08T20:35:36.854ZJack Getzehttp://crimespace.ning.com/profile/JGetze
<p>Thanks for the tip on Adwords, Martin. My numbers sure don't look like yours yet, but I just sold my first book. I'm noticing a lot of big publishing stars on Google. Putting in key words for my funny mystery, Janet Evanovich is taking half-page display ads on many of them.</p>
<p>Is something going on here? Are more and more people searching for books on Google because the book stores are closing?</p>
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<p>Thanks for the tip on Adwords, Martin. My numbers sure don't look like yours yet, but I just sold my first book. I'm noticing a lot of big publishing stars on Google. Putting in key words for my funny mystery, Janet Evanovich is taking half-page display ads on many of them.</p>
<p>Is something going on here? Are more and more people searching for books on Google because the book stores are closing?</p>
<p></p>
<p></p> Well.. I don't have or use P…tag:crimespace.ning.com,2013-07-05:537324:Comment:3742632013-07-05T16:53:28.249ZLinton Robinsonhttp://crimespace.ning.com/profile/LintonRobinson
<p>Well.. I don't have or use Powerpoint. But it does have a bit of a learning curve, unless you already know it.</p>
<p>But Windows Movie Maker comes free on Windows and is REALLY, REALLY easy to use. </p>
<p>Aside from all that... it's hard to consider a trailer as an advertising vehicle. It's more of an enhancement or "excuse" for ad/promo.</p>
<p>Well.. I don't have or use Powerpoint. But it does have a bit of a learning curve, unless you already know it.</p>
<p>But Windows Movie Maker comes free on Windows and is REALLY, REALLY easy to use. </p>
<p>Aside from all that... it's hard to consider a trailer as an advertising vehicle. It's more of an enhancement or "excuse" for ad/promo.</p> One way to look at a video--p…tag:crimespace.ning.com,2013-07-05:537324:Comment:3741142013-07-05T16:51:50.331ZLinton Robinsonhttp://crimespace.ning.com/profile/LintonRobinson
<p>One way to look at a video--putting it up, entering it in contests, etc--is as a "license to spam". </p>
<p>It might not be OK to say "Buy my book", but you can usually get away with "check out my new vid" or "please vote for my video"</p>
<p>One way to look at a video--putting it up, entering it in contests, etc--is as a "license to spam". </p>
<p>It might not be OK to say "Buy my book", but you can usually get away with "check out my new vid" or "please vote for my video"</p> Simplest and cheapest way to…tag:crimespace.ning.com,2013-07-05:537324:Comment:3741132013-07-05T16:50:50.664ZMartin Roy Hillhttp://crimespace.ning.com/profile/MartinRoyHill
<p>Simplest and cheapest way to make a trailer is to use Powerpoint. I purchase use rights for artwork from Dreamstime.com and/or use public domain images, and Powerpoints animation features to create the visuals. For my novel The Killing Depths, I used a public domain sound effect. Then I used Powerpoint's save-as feature to export it as video. You can watch it here: <a target="_blank">http://youtu.be/EsCZHbrsiyg</a></p>
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<p>Simplest and cheapest way to make a trailer is to use Powerpoint. I purchase use rights for artwork from Dreamstime.com and/or use public domain images, and Powerpoints animation features to create the visuals. For my novel The Killing Depths, I used a public domain sound effect. Then I used Powerpoint's save-as feature to export it as video. You can watch it here: <a target="_blank">http://youtu.be/EsCZHbrsiyg</a></p>
<p></p> Happily, I'm a reporter, amon…tag:crimespace.ning.com,2013-07-05:537324:Comment:3741112013-07-05T16:48:43.201ZStephen Seitzhttp://crimespace.ning.com/profile/StephenSeitz
<p>Happily, I'm a reporter, among other things. I can usually get some press. </p>
<p>Happily, I'm a reporter, among other things. I can usually get some press. </p> But you're learning how to do…tag:crimespace.ning.com,2013-07-05:537324:Comment:3742312013-07-05T15:56:58.858ZLinton Robinsonhttp://crimespace.ning.com/profile/LintonRobinson
<p>But you're learning how to do it. Shouldn't have to spend that much on a trailer. I have an ebook on doing trailers for free. Message me with your email and I'll send you a copy.</p>
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<p>Thing about trailers is... they can't just be there on YouTube. You have to promote them. Which comes back to the same problem.</p>
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<p>But you're learning how to do it. Shouldn't have to spend that much on a trailer. I have an ebook on doing trailers for free. Message me with your email and I'll send you a copy.</p>
<p></p>
<p>Thing about trailers is... they can't just be there on YouTube. You have to promote them. Which comes back to the same problem.</p>
<p></p>
<p></p> I'm working on a trailer. Unf…tag:crimespace.ning.com,2013-07-05:537324:Comment:3742262013-07-05T12:28:28.547ZStephen Seitzhttp://crimespace.ning.com/profile/StephenSeitz
<p>I'm working on a trailer. Unfortunately, I have no budget to speak of, so progress is slow.</p>
<p>I'm working on a trailer. Unfortunately, I have no budget to speak of, so progress is slow.</p>