Its been been one of my contentions that the publishing world, when it comes to fiction, has simply disregarded the needs of the male reader and has consciously decided to cater to the female buyer. Currently the stats prove this. Females are, by far, the largest book buyers out there and read far more fiction than males.
But why? One possibility is that the publishing world's day-to-day nuts and bolts applications are staffed by women. Editors, copy writers, lit agents--all hugely female in persuason. All you have to do is open up book listing lit agents in the US and start counting the number of women vs. men agents. It's an eye-opener, to say the least.
Well, here's an article that--somewhat--agrees with me. Give it a good read and tell me your opinions on this subject.