Dos and Don'ts of Launch Parties - CrimeSpace2024-03-29T14:46:54Zhttp://crimespace.ning.com/forum/topics/dos-and-donts-of-launch?commentId=537324%3AComment%3A238836&feed=yes&xn_auth=noI 'launched' BLEEDER at a tra…tag:crimespace.ning.com,2010-06-23:537324:Comment:2391662010-06-23T20:11:31.125ZJohn Desjarlaishttp://crimespace.ning.com/profile/JohnDesjarlais
I 'launched' BLEEDER at a trade show that lasted a week, so it wasn't a 'party' but part of a larger event. My local Barnes & Noble CRM liked the book so much she has offered to manage a 'launch party' for the sequel soon after its release. She'll handle all the publicity, including notifying local media. I'll do my part, with other invitations and press releases to places she wouldn't think of, announcements in social media and chat rooms. Part of the benefit, besides celebrating with…
I 'launched' BLEEDER at a trade show that lasted a week, so it wasn't a 'party' but part of a larger event. My local Barnes & Noble CRM liked the book so much she has offered to manage a 'launch party' for the sequel soon after its release. She'll handle all the publicity, including notifying local media. I'll do my part, with other invitations and press releases to places she wouldn't think of, announcements in social media and chat rooms. Part of the benefit, besides celebrating with local family, friends and fans is getting your name and book title in the local media and maybe a review or two, and something to talk about on your blogs.<br />
John Desjarlais<br />
<a href="http://www.johndesjarlais.com" target="_blank">http://www.johndesjarlais.com</a> From what I've heard, I need…tag:crimespace.ning.com,2010-06-23:537324:Comment:2390142010-06-23T02:14:09.219ZBenjamin Sobieckhttp://crimespace.ning.com/profile/BenjaminSobieck
From what I've heard, I need the following things to have an effective launch party:<br />
<br />
Copious amounts of intoxicants of varying strengths and origins served discreetly carried inside balloons tied to the wrist of a clown named Cookie, who also happens to be an attorney specializing in wrongful deaths with an emphasis in hooker-related incidents.<br />
<br />
In other words, if B.R. shows up, we'll have all our bases covered.
From what I've heard, I need the following things to have an effective launch party:<br />
<br />
Copious amounts of intoxicants of varying strengths and origins served discreetly carried inside balloons tied to the wrist of a clown named Cookie, who also happens to be an attorney specializing in wrongful deaths with an emphasis in hooker-related incidents.<br />
<br />
In other words, if B.R. shows up, we'll have all our bases covered. Instead of all that stuff, I…tag:crimespace.ning.com,2010-06-21:537324:Comment:2388972010-06-21T19:02:07.544ZJon Loomishttp://crimespace.ning.com/profile/JonLoomis
Instead of all that stuff, I want an ad on Daily Kos. I want my publicist on the horn with Stephen Colbert (except I don't think he does fiction, really). That's my audience.
Instead of all that stuff, I want an ad on Daily Kos. I want my publicist on the horn with Stephen Colbert (except I don't think he does fiction, really). That's my audience. Easelbacks for accounts? Do I…tag:crimespace.ning.com,2010-06-21:537324:Comment:2388962010-06-21T18:40:01.587ZI. J. Parkerhttp://crimespace.ning.com/profile/Ingpark
Easelbacks for accounts? Do I take it that "accounts" are book stores? Who's to say they actually put those things up? They take up valuable space and are dubious promotional material. Book stores like to sell space. Any cash infusion works quite well when you want them to push a new title. They like national advertising. And they like Oprah. All out of the average author's league. And what do book stores do with ARCs? Sell them? Now ARCs might be good for book clubs.
Easelbacks for accounts? Do I take it that "accounts" are book stores? Who's to say they actually put those things up? They take up valuable space and are dubious promotional material. Book stores like to sell space. Any cash infusion works quite well when you want them to push a new title. They like national advertising. And they like Oprah. All out of the average author's league. And what do book stores do with ARCs? Sell them? Now ARCs might be good for book clubs. Not when you're my age, anywa…tag:crimespace.ning.com,2010-06-21:537324:Comment:2388952010-06-21T18:31:58.015ZJon Loomishttp://crimespace.ning.com/profile/JonLoomis
Not when you're my age, anyway. Still, out in fly-over country we like to think of you-all having a much better time than we are. It gives us something to hope for. And resent!
Not when you're my age, anyway. Still, out in fly-over country we like to think of you-all having a much better time than we are. It gives us something to hope for. And resent! Yeah, debauchery just ain't w…tag:crimespace.ning.com,2010-06-21:537324:Comment:2388932010-06-21T18:22:14.645ZNeil Nyrenhttp://crimespace.ning.com/profile/NeilNyren
Yeah, debauchery just ain't what it used to be, I'm afraid.
Yeah, debauchery just ain't what it used to be, I'm afraid. Hmmm... Balloons and cookies,…tag:crimespace.ning.com,2010-06-21:537324:Comment:2388772010-06-21T16:50:40.410ZJon Loomishttp://crimespace.ning.com/profile/JonLoomis
Hmmm... Balloons and cookies, eh? I get it--sort of a thematic thing. So in my case I'd need to bring in a bunch of drag queens and crystal meth. And, since the new one's about arson, maybe stack up a couple of dozen copies of the book and set them on fire. I wonder if the local Borders would go for that...
Hmmm... Balloons and cookies, eh? I get it--sort of a thematic thing. So in my case I'd need to bring in a bunch of drag queens and crystal meth. And, since the new one's about arson, maybe stack up a couple of dozen copies of the book and set them on fire. I wonder if the local Borders would go for that... Okay, fine--but where's the l…tag:crimespace.ning.com,2010-06-21:537324:Comment:2388762010-06-21T16:45:12.948ZJon Loomishttp://crimespace.ning.com/profile/JonLoomis
Okay, fine--but where's the <i>love</i>, Neil? Where's the romance, the fun, the debauchery? Man can't live by easelbacks alone!<br />
<br />
I know, I know. I live in the Midwest. We think of New York as one big cocktail party to which we're not invited.
Okay, fine--but where's the <i>love</i>, Neil? Where's the romance, the fun, the debauchery? Man can't live by easelbacks alone!<br />
<br />
I know, I know. I live in the Midwest. We think of New York as one big cocktail party to which we're not invited. I have a launch party for eac…tag:crimespace.ning.com,2010-06-21:537324:Comment:2388742010-06-21T16:43:17.042ZBeth Groundwaterhttp://crimespace.ning.com/profile/BethGroundwater
I have a launch party for each of my books a couple of weeks after the release date (to make sure the store can order copies of my books in time). I work with the store's events manager to plan the event. I bring balloons to draw attention, cookies (asking permission first), and a plastic tablecloth and napkins that match the colors in my book's cover art. I hold the event in my hometown (Colorado Springs) and personally invite everyone I know at least 2-3 weeks prior to the event. If possible,…
I have a launch party for each of my books a couple of weeks after the release date (to make sure the store can order copies of my books in time). I work with the store's events manager to plan the event. I bring balloons to draw attention, cookies (asking permission first), and a plastic tablecloth and napkins that match the colors in my book's cover art. I hold the event in my hometown (Colorado Springs) and personally invite everyone I know at least 2-3 weeks prior to the event. If possible, I arrange an interview with the local radio DJ who likes to promote local authors during the week before the event.<br />
<br />
The purpose is to bring all your local fans, friends and relatives together in one place to celebrate your release with you and to give them the opportunity to buy their own autographed copies of the books. My husband comes along to take photos of me with fans/relatives/friends, some of which get posted to my author blog later. Jon -- It's going to vary wid…tag:crimespace.ning.com,2010-06-21:537324:Comment:2388722010-06-21T16:13:49.889ZNeil Nyrenhttp://crimespace.ning.com/profile/NeilNyren
Jon -- It's going to vary widely depending on what the book is. But among the possible things: regional promotions, targeted online advertising, extra ARCs for accounts, easelbacks for accounts, limited co-op...that kind of thing.
Jon -- It's going to vary widely depending on what the book is. But among the possible things: regional promotions, targeted online advertising, extra ARCs for accounts, easelbacks for accounts, limited co-op...that kind of thing.