More Do It Yourself - CrimeSpace2024-03-28T19:35:26Zhttp://crimespace.ning.com/forum/topics/more-do-it-yourself?id=537324%3ATopic%3A217026&feed=yes&xn_auth=noYes, the back-of-the-book onl…tag:crimespace.ning.com,2009-10-21:537324:Comment:2172032009-10-21T21:26:09.661ZR. Michael Phillipshttp://crimespace.ning.com/profile/RMichaelPhillips
Yes, the back-of-the-book only serves a short purpose, it's momentary. Having a few hundred 1st chapters to give away gives you the freedom to promote anytime and anywhere. At the end on an existing book you only reach the person who bought that book. Putting a blurb about the first book on the back cover of the 1-chapter giveaway has the possibility of selling 2 books- the one that's out and the one that's in on the way. Use the cover art for the new book with a burst introducing it as a free…
Yes, the back-of-the-book only serves a short purpose, it's momentary. Having a few hundred 1st chapters to give away gives you the freedom to promote anytime and anywhere. At the end on an existing book you only reach the person who bought that book. Putting a blurb about the first book on the back cover of the 1-chapter giveaway has the possibility of selling 2 books- the one that's out and the one that's in on the way. Use the cover art for the new book with a burst introducing it as a free excerpt. I agree, that back-of-the-boo…tag:crimespace.ning.com,2009-10-21:537324:Comment:2172002009-10-21T20:38:31.841ZF.T. Bradleyhttp://crimespace.ning.com/profile/fleurtjebrad
I agree, that back-of-the-book excerpt of the next novel is not very effective to me. By the time that book is out, I've forgotten all about it.<br />
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I agree that a sample chapter giveaway makes more sense. I like your promo idea, R. Michael.<br />
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Interestingly, there are authors like Doctorow and M.J. Rose that have had increased sales based on book giveaways, which feels counter-intuitive to me. I'll be interested to read Cory Doctorow's column for the next few months to watch it all play out.
I agree, that back-of-the-book excerpt of the next novel is not very effective to me. By the time that book is out, I've forgotten all about it.<br />
<br />
I agree that a sample chapter giveaway makes more sense. I like your promo idea, R. Michael.<br />
<br />
Interestingly, there are authors like Doctorow and M.J. Rose that have had increased sales based on book giveaways, which feels counter-intuitive to me. I'll be interested to read Cory Doctorow's column for the next few months to watch it all play out. I think it will work well for…tag:crimespace.ning.com,2009-10-21:537324:Comment:2171992009-10-21T20:29:34.684ZJohn McFetridgehttp://crimespace.ning.com/profile/JohnMcF
I think it will work well for e-book sales, but that chapter at the end of the paperback doesn't do much. If you can't continue reading beyond that chapter right away it loses marketing effectiveness pretty quick.
I think it will work well for e-book sales, but that chapter at the end of the paperback doesn't do much. If you can't continue reading beyond that chapter right away it loses marketing effectiveness pretty quick. Publishers have been includin…tag:crimespace.ning.com,2009-10-21:537324:Comment:2171972009-10-21T20:18:28.685ZDana Kinghttp://crimespace.ning.com/profile/DanaKing
Publishers have been including the first chapter of an upcoming book at the end of paperbacks for several years now. I see no reason why giving away the first chapter or two online wouldn't be an effective marketing device.
Publishers have been including the first chapter of an upcoming book at the end of paperbacks for several years now. I see no reason why giving away the first chapter or two online wouldn't be an effective marketing device. I think it will be very inter…tag:crimespace.ning.com,2009-10-21:537324:Comment:2171952009-10-21T19:21:52.539ZR. Michael Phillipshttp://crimespace.ning.com/profile/RMichaelPhillips
I think it will be very interesting to see the impact the Espresso Book Machine will have on the industry also. I've read they have lowered the price and have made it very approachable now for smaller bookshops.
I think it will be very interesting to see the impact the Espresso Book Machine will have on the industry also. I've read they have lowered the price and have made it very approachable now for smaller bookshops. Hi Fleur, I, too, am coming i…tag:crimespace.ning.com,2009-10-21:537324:Comment:2171932009-10-21T19:05:20.204ZR. Michael Phillipshttp://crimespace.ning.com/profile/RMichaelPhillips
Hi Fleur, I, too, am coming in late to this discussion but I've found it all very interesting. As for free giveaways, why would it have to be the whole book? My new mystery will be out next year, but I'm having the first chapter bound to use promotionally months before the complete book is released. I'll give this away at book signings and have an eBook version on my web site to request as a download. They're great to keep in the car for spur-of-the-moment promos. The cover states "Free…
Hi Fleur, I, too, am coming in late to this discussion but I've found it all very interesting. As for free giveaways, why would it have to be the whole book? My new mystery will be out next year, but I'm having the first chapter bound to use promotionally months before the complete book is released. I'll give this away at book signings and have an eBook version on my web site to request as a download. They're great to keep in the car for spur-of-the-moment promos. The cover states "Free Excerpt. Coming Fall 2010". Why is it that the Baptist ch…tag:crimespace.ning.com,2009-10-21:537324:Comment:2171892009-10-21T17:52:45.410ZI. J. Parkerhttp://crimespace.ning.com/profile/Ingpark
Why is it that the Baptist church hasn't said anything against vampire books yet? They were up in arms about Harry Potter.
Why is it that the Baptist church hasn't said anything against vampire books yet? They were up in arms about Harry Potter. I'm hoping the interest in re…tag:crimespace.ning.com,2009-10-21:537324:Comment:2171832009-10-21T17:39:13.151ZF.T. Bradleyhttp://crimespace.ning.com/profile/fleurtjebrad
I'm hoping the interest in reading with teens will translate into more fiction reading as adults, but who knows. Maybe it'll be all vampires :-)
I'm hoping the interest in reading with teens will translate into more fiction reading as adults, but who knows. Maybe it'll be all vampires :-) I'm not sure that is altogeth…tag:crimespace.ning.com,2009-10-21:537324:Comment:2171822009-10-21T17:32:50.681ZI. J. Parkerhttp://crimespace.ning.com/profile/Ingpark
I'm not sure that is altogether true. It's become an accepted fact that poets have had a hard time of it, but in the field of prose fiction things were never as bad as they are now. A man or woman could actually make a living from this. True, there were always some who were struggling, but today we have this enormous number of people being published who will never recoup their expenditure of time or talent, let alone live on the proceeds, while a very few become multi-millionnaires. See Sarah…
I'm not sure that is altogether true. It's become an accepted fact that poets have had a hard time of it, but in the field of prose fiction things were never as bad as they are now. A man or woman could actually make a living from this. True, there were always some who were struggling, but today we have this enormous number of people being published who will never recoup their expenditure of time or talent, let alone live on the proceeds, while a very few become multi-millionnaires. See Sarah Weinman's recent blog on Patricia Cornwell's money woes. The entire publishing industry is too much focused on making the quick buck and paying court to the big money makers. Ah, yes. That might make a di…tag:crimespace.ning.com,2009-10-21:537324:Comment:2171812009-10-21T17:24:33.111ZI. J. Parkerhttp://crimespace.ning.com/profile/Ingpark
Ah, yes. That might make a difference. Note also the Harry Potter books. Not sure how this plays in Europe, but I have a distinct feeling that Americans will buy books for their kids, feeling strongly about their parental duties in encouraging reading, but the only thing they'll do for their own adult brains is to buy non-fiction self-improvement books.
Ah, yes. That might make a difference. Note also the Harry Potter books. Not sure how this plays in Europe, but I have a distinct feeling that Americans will buy books for their kids, feeling strongly about their parental duties in encouraging reading, but the only thing they'll do for their own adult brains is to buy non-fiction self-improvement books.