I read a lot about reviews (or lack there of) here, particularly when the subject of promotion comes up.
I read this article
in PR Weekly, and while it doesn't involve the book publishing industry, it got me to thinking about reviews - particularly the variety you find on Amazon.
So I'm curious if anyone is concerned, particularly where reader reviews are prominent, about the possibility of fake reviews, or reviews by people who have not read the book in question, that sort of thing? And what impact it might have on sales and/or the industry?
I have a sense that this could become a more prominent issue as self-publishing grows, but could be wrong.