why don't publishers/authors advertise on TV? - CrimeSpace2024-03-28T23:16:14Zhttp://crimespace.ning.com/forum/topics/why-dont-publishersauthors?commentId=537324%3AComment%3A222819&xg_raw_resources=1&feed=yes&xn_auth=noYou know, I *almost* bought i…tag:crimespace.ning.com,2009-12-21:537324:Comment:2229412009-12-21T23:54:17.496ZKaren Dionnehttp://crimespace.ning.com/profile/KarenDionne
You know, I *almost* bought it today, but even with my 30% off Border's coupon, I just didn't feel like spending that much on a gimmick. The bio in the back was fun to read, though, since it reference Castle's previous "publications" and his personal data (lives with his mother and daughter in New York) also fit the television story.<br />
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So - a great marketing strategy that didn't quite work on me! ;)
You know, I *almost* bought it today, but even with my 30% off Border's coupon, I just didn't feel like spending that much on a gimmick. The bio in the back was fun to read, though, since it reference Castle's previous "publications" and his personal data (lives with his mother and daughter in New York) also fit the television story.<br />
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So - a great marketing strategy that didn't quite work on me! ;) Dare I ask, is the book any g…tag:crimespace.ning.com,2009-12-21:537324:Comment:2229202009-12-21T16:26:34.662ZminervaKhttp://crimespace.ning.com/profile/minervakoenig
Dare I ask, is the book any good?
Dare I ask, is the book any good? It sure is! The book is calle…tag:crimespace.ning.com,2009-12-21:537324:Comment:2229042009-12-21T11:34:35.021ZKaren Dionnehttp://crimespace.ning.com/profile/KarenDionne
It sure is! The book is called Heat Wave, of course, and features Nicki Heat. The book released in real life the same time it 'released' on the show. I haven't read the book, but I'm told that the sex scene referred to on a certain page in an episode on the show really is on that page, and I wouldn't be surprised if there were a lot of other insider parallels for fans of the show. Nathan Fillion even did some real-life signings for the book in character as Richard Castle. At the moment, the…
It sure is! The book is called Heat Wave, of course, and features Nicki Heat. The book released in real life the same time it 'released' on the show. I haven't read the book, but I'm told that the sex scene referred to on a certain page in an episode on the show really is on that page, and I wouldn't be surprised if there were a lot of other insider parallels for fans of the show. Nathan Fillion even did some real-life signings for the book in character as Richard Castle. At the moment, the book is #21 on the NYTimes bestselling list, but I believe it's been higher. It's truly brilliant marketing.<br />
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Those guest appearances on the show by a handful of big-name thriller authors (James Patterson, Stephen J. Cannell and Michael Connelly so far) as Castle's poker-playing buddies are another cool marketing ploy. Anything that makes authors and reading and books look sexy is good stuff! Oh, hell no. Do NOT tell me t…tag:crimespace.ning.com,2009-12-21:537324:Comment:2228992009-12-21T04:17:53.843ZminervaKhttp://crimespace.ning.com/profile/minervakoenig
Oh, hell no. Do NOT tell me there's a book connected with that series. Is it 'written' by 'Castle?' That's fucking brilliant.
Oh, hell no. Do NOT tell me there's a book connected with that series. Is it 'written' by 'Castle?' That's fucking brilliant. How about creating something…tag:crimespace.ning.com,2009-12-20:537324:Comment:2228662009-12-20T18:18:17.969ZLisa Fernowhttp://crimespace.ning.com/profile/LisaFernow
How about creating something for u-tube, assuming the target audience for your book is on the younger side. It's the second most popular search engine after Google. The key would be to make it interesting enough for your fans to pass it along.
How about creating something for u-tube, assuming the target audience for your book is on the younger side. It's the second most popular search engine after Google. The key would be to make it interesting enough for your fans to pass it along. Bookmarked! Thanks, Jack.tag:crimespace.ning.com,2009-12-20:537324:Comment:2228532009-12-20T15:29:40.040ZKaren Dionnehttp://crimespace.ning.com/profile/KarenDionne
Bookmarked! Thanks, Jack.
Bookmarked! Thanks, Jack. PJ Nunn
http://breakthroughpr…tag:crimespace.ning.com,2009-12-20:537324:Comment:2228482009-12-20T15:07:04.885ZJack Getzehttp://crimespace.ning.com/profile/JGetze
PJ Nunn<br />
<a href="http://breakthroughpromotions.com/" target="_blank">http://breakthroughpromotions.com/</a>
PJ Nunn<br />
<a href="http://breakthroughpromotions.com/" target="_blank">http://breakthroughpromotions.com/</a> Well, that's good to know. I…tag:crimespace.ning.com,2009-12-20:537324:Comment:2228412009-12-20T13:38:34.019ZKaren Dionnehttp://crimespace.ning.com/profile/KarenDionne
Well, that's good to know. I only dabbled in working with a publicist by paying one to help me get the word out about my online book launch party last year. I figured she'd have contacts I didn't, and while she did, and sent me the list of people/blogs she'd contacted, my site got NO hits from those sources - absolutely none. All 2,700 unique visitors came from my own publicity efforts.<br />
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I'd surely love to work with a publicist who only got paid if they got results!
Well, that's good to know. I only dabbled in working with a publicist by paying one to help me get the word out about my online book launch party last year. I figured she'd have contacts I didn't, and while she did, and sent me the list of people/blogs she'd contacted, my site got NO hits from those sources - absolutely none. All 2,700 unique visitors came from my own publicity efforts.<br />
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I'd surely love to work with a publicist who only got paid if they got results! Not PJ Nunn. Success only.tag:crimespace.ning.com,2009-12-20:537324:Comment:2228402009-12-20T13:23:20.610ZJack Getzehttp://crimespace.ning.com/profile/JGetze
Not PJ Nunn. Success only.
Not PJ Nunn. Success only. I appreciate your thoughts, J…tag:crimespace.ning.com,2009-12-20:537324:Comment:2228312009-12-20T03:01:04.285ZKaren Dionnehttp://crimespace.ning.com/profile/KarenDionne
I appreciate your thoughts, Jon. I'm considering hiring a publicist for my second book because there are a couple of hooks associated with the book which <i>might</i> result in some media placement. "Might" being the operative word, of course, and one I find difficult to get past. At least with marketing, you get exactly what you pay for; a publicist gets paid whether they generate results or not!
I appreciate your thoughts, Jon. I'm considering hiring a publicist for my second book because there are a couple of hooks associated with the book which <i>might</i> result in some media placement. "Might" being the operative word, of course, and one I find difficult to get past. At least with marketing, you get exactly what you pay for; a publicist gets paid whether they generate results or not!