I've just started a new discussion on the Suspense/Thriller Writers Group on Facebook - How important is branding for books? Please feel free to join the discussion if you wish. Here is the link below to Facebook or you can comment here.
http://www.facebook.com/topic.php?topic=14849&uid=2397748813#/topic.php?uid=2397748813&topic=14849&ref=mf
Having worked in marketing for many years…