Share 'Calling All Self-Published Novelists'

I'm interested to know why anyone would choose to self-publish his or her novel. Were you fed up with the query/rejection process? Did you feel your book was good, but, for one reason or another, agents and editors weren't giving it a chance? Did you feel the need for complete creative control? Did you work with a freelance editor? Were you happy with the end product? Would you do it again? A...