Share 'Harry Potter?'

Who is a fan? Who is not a fan? That is my question. Do you think that people not familiar with the franchise, or who are not into "magic" can enjoy the films and books? I personally think that fans will enjoy the films better than non-fans- but the new film will attract a greater audience. Thoughts? http://flicmanning.com/2009/07/harry-potter-a-whole-new-journey-begins/