Writers are, by nature, creative people. We sit around daydreaming of plots, characters, heroes and villains. But, what happens if you think up a terrific marketing idea yet don't follow through?
Too much work? Okay, it might take some effort. Afraid it won't work? Can't know unless you try. Think people will reject it? Maybe. Or, maybe you'll break new ground.
Scenario: The blog over at my publishing house was lacking. Nobody seemed to be following. I posted a…
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