Pari Noskin Taichert's Blog – July 2007 Archive (1)

Three Qualities of the Best PR Pros

by Pari Noskin Taichert

Any novelist will tell you: Flashes of true creativity are few and far between. The real stuff of successful storytelling and prose comes in the daily butt-in-the-chair exercise of drafting, writing, editing, refining, editing and editing again.

The same holds true for PR. It's hard work. At its core, public relations is about…


Added by Pari Noskin Taichert on July 7, 2007 at 9:39am — No Comments

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