We hear a lot about voice in writing, and it's one of those hard-to-define things that make a book readable or not. There are some rules, like not switching voice in the middle of a paragraph and such, but the talent for creating voice goes far beyond that. At its best, a character's voice grabs the reader from the first page of a book, making him want to hear that character's story. And nobody can teach you how that happens.
I've been pulled into stories that I never thought I would: Dean Koontz' Odd Thomas pleased me even though I'm not much for reading about struggles against otherworldly creatures. Dexter grabbed me even though I couldn't believe I would want to know more about a serial killer. John Rain, Barry Eisler's hit man, is always welcome on my bookshelf, even though he kills people for a living. Voice: the ability to make the reader want to listen, even when the story is not her usual cup of tea.
Of course people respond to different voices. A few authors who usually capture me with voice from page one are Fannie Flagg, Ariana Franklin, Laura Lippman, Craig Johnson, Alice Duncan, and the men mentioned above. Sometimes the plot doesn't quite deliver, but it hardly matters because it's so much fun to listen to the characters. I read lots of authors of lesser voice too, but those are usually straight mysteries and thrillers that make up for the lack of "voice pull" with plot devices, gadgets, imagination, and lots of adventure.
It's the "vocal" books that stick with me, though, long after I've forgotten the details of that doom-approaches thriller or that closed-room mystery. It's the biggest thrill in reading for me to open a new author's work and find myself pulled in by voice right away.
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