http://www.youtube.com/watch?v=F_jyXJTlrH0

I've made no attempt in the past to hide my opinion that book trailers suck ass, but this one is awesome.

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Comment by Dana King on January 3, 2010 at 5:25am
That is, hands down, the most interesting book trailer I've seen, but I agree with IJ: as it went on, it was less about the book and more about the cool effects.

I'm old, and probably a marketing Luddite (if that's not mixing metaphors, and even if it is), but I've always thought as advertising books through movie-like trailers as a lot like advertising chess at an Ultimate Fighting bout. How much interest do people attracted to one have for the other?
Comment by John Dishon on January 3, 2010 at 4:30am
Actually, I think it was more an ad for the NZ Book Council than for the book. And yeah, the reading was hard to understand sometimes.
Comment by I. J. Parker on January 2, 2010 at 7:48am
Neat, but I learned nothing about the book. Part of the problem is that the reading was hard to understand.

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