Long story short... we're considering a move south, but being the progressive couple we are ;) we don't want to restrict job opportunities to Rain Dog. So I'm looking online and I find a bookstore that's looking for a Community Relations Manager. Basically: the person in charge of scheduling author events, outreach to schools, etc.
I feel pretty confident that my years of freelancing would give me the ability to deal with sales types, and more importantly, that my ties to communities like this would give me an edge despite the lack of corporate experience. So folks, give me your perspective on this. What would you want this manager to do for you as readers and writers? What are the most important issues this manager would face? (Yup, I'm looking for cover letter fodder.)