I see it all the time these days. Writers commenting on blogs and forum threads while including a not so subtle reference to their latest book or their latest blog post or their latest signing.
I'm guilty of it myself -- although I try to go the subtle route. Notice, if you will, that in this post I won't ever mention the name of my own book. Yet some of you will undoubtedly click over to my CrimeSpace page and there it is, in living black and white (or white on brown).
Not exactly blatant self promotion, but some of us don't seem to hesitate to practice the craft.
The question is, is it really necessary? Should we sound the trumpets or is it better to simply contribute semi-coherent, thoughtful blog comments and forum posts and hope that the readers will discover you've actually written a book or two or three?
There's a certain no-shame factor that kicks in when sounding the trumpets. And it requires a gene that I don't really possess.
So, tell me, what's a poor humble idiot to do?