Some interesting comments here. I live in England and my crime novels featuring DI Horton are set on the South Coast of England (Portsmouth). One of my most unusual book promotions/launches was a marathon book signing event all day on the Isle of Wight Ferry as it travelled back and forth from Portsmouth to the Isle of Wight. It's about six miles across the water and my local independent bookshop set up a mobile bookshop on board and I signed copies and chatted to the passengers. I have done this twice and it is a great way of selling books and finding new readers. Wightlink Ferries were delighted to help as it was good PR for them too and it generated a lot of media coverage. My crime novels are all set around the sea so it was highly appropriate. Other than that I print a bookmark showing jacket covers of my current five books with a link to my blog and e mail address, and give these away wherever I can and do all the other things mentioned here, book signings, reviews, viral marketing and I get on the radio as much as possible.