Constantly check its position in the Amazon chart? Read every review? Go into bookstores and re-arrange the shelves so that your title stand out?
Me, I'm a total wimp. I should be thrilled because The Accident Man shipped to UK supermarkets on Thursday and apparently bookstores have started racking it, too. But I can't bear to go into any stores or look on any retail websites. I never read reviews. It's pathetic, I know, but it comes down to a terror of being disappointed if/when I discover it's not doing nearly as well as I hoped.
The one thing I did do was post a thread on my West Ham (football club) fansite, letting the guys there know about it.
So far I've had almost 6,000 hits on the thread, 102 replies and about a half-dozen confirmed purchases. Now THAT I can stand.
What about you folks? Are you bold and outgoing ... or wimps like me?!