Clearly, more organizations are catching on, and here's a news organization that is delving into "rapid publish ebooks".
I think one of the keys, and this works for fiction as well, is to have a growing and large inventory of books available, which can amount to larger sales over time.
Here's the article. While it is focused on non-fiction and news reporting, there are a lot of take aways here.
Twitter is tough.
My caveat though is that with my clients for whom I handle blogging, if we don't use Twitter, the drop in blog traffic is significant.
It's a necessary evil. I get traffic from Twitter, but I don't feel you can have a solid interaction.
As I think about the ebook growth, and attracting buyers, I do get more and more bothered by the idea of giving samples away or selling at a very low price.
I think it is full of dangers - just ask newspapers.
I'd disagree about samples. I think it's fair to the consumer to offer a taste before they put money down.
Giving content away for free just doesn't convert into sales. That myth has been busted.
I agree, but a short giveaway may attract attention. Besides, if you have a series, it can bring you sales for the other books.
I would have to see concrete figures on how many people who downloaded a free sample, or just a chapter, actually made a purchase - and to what extent.
While I have thumbed through books at bookstores, I can honestly say I've never read a free sample chapter or downloaded a free book. My free books come from the library. :-)
This makes sense to me.
My problem is NOT having a big backlog like some writers I know. And thinking about things like, "would it be better to wait until I have two books before starting major promotion?"