Okat newspaper reviews are dying off. Okay, the Internet is where it's at.
Okay, the Internet is a swamp.
Anyone have creative ideas on increasing the signal-to-noise ratio and generating some focused interest online? What I did for my last book, BREATHING WATER, worked, but it took almost four months out of my life. I sifted through more than 400 review sites -- everything from the bigs to the littlest and most personal blogs, got my publisher to give me 50 ARCs, and e-mailed the moderator of the 90 sites I liked best. When the blog seemed to appeal to a special interest, I generated a specific pitch. I offered each of them an ARC in exchange for a snail mail address where I could send it.
I got more responses than I had ARCs and had to make up some bound reduced manuscripts to fill in. I would up with almost 40 online reviews and -- more important -- those contact names and the physical addresses of the reviewers, (This was, by the way, a MUCH better result than I got when I paid Fauzia Burke's firm $6000 for the second campaign they did for me.)
I suppose I'm going to do it all again this time. Morrow has been kind enough to give me a whopping stack of ARCs. But does anyone have other ideas? I mean, honestly, if (a) the Internet is the future and (b) most publishers can't handle it, isn't it to our advantage to figure it out?