Lately, there's been a dramatic increase of what I called "Smashwords Publishers." These are outfits that only publish eBooks only on Smashwords. They upload the work into Smashwords, then push the work out to the major retailers via Smashwords.
I could create one this weekend if I wanted to. I know how to format work for Smashwords's Meatgrinder, I can produce PDFs and I have access to a photo…