What does it mean to promote a book in 2011? What can/should an author expect from a publisher when they get signed?   At a bare bones minimum, I'd expect a publisher to:   1) Make the book for sale on its website 2) Get the word out about the book on social media 3) Send copies to reviewers   Ideally, I'd add these others:   4) Get the word out about the book through an e-mail newsletter using e…