Pari Noskin Taichert's Blog – July 2007 Archive (1)

Three Qualities of the Best PR Pros

by Pari Noskin Taichert

Any novelist will tell you: Flashes of true creativity are few and far between. The real stuff of successful storytelling and prose comes in the daily butt-in-the-chair exercise of drafting, writing, editing, refining, editing and editing again.

The same holds true for PR. It's hard work. At its core, public relations is about…

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Added by Pari Noskin Taichert on July 7, 2007 at 9:39am — No Comments

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