It's one of those things you most look forward to when you're unpublished - your first publication day. In actual fact, the launch of a book is never quite that clear cut - I remember walking into a bookshop two weeks before the launch of my first book and finding half a dozen copies on the shelf. I was so shocked that I asked the staff what they were doing there and they thought I was complaining and offered to remove them!

Then as time goes on and you publish more books, the…