Last weekend I had an experience worth sharing with anyone who wants to promote his or her book. It’s worth sharing because it’s exactly what you do NOT want to do, a perfect example of how to generate a negative impression of yourself.

I was one of the many volunteers working our Sisters in Crime booth at a local book festival. In honor of the Halloween party to launch our Make Mine Mystery book club, I was dressed as a witch. (Typecasting? Maybe! All I know is I was dressed all…