Sometimes I think authors (myself included) can be pretty dense when it comes to marketing, at least in our efforts on social networking websites. It seems like whenever I get a friend request on myspace it's from another writer. When I get a comment, it's from a writer talking up his or her latest release. On Goodreads, when I get a book recommendation, more often than not, it was sent by the book's author.
I've never bought any of their books. I've never even gone to the library and borrowed their books. There are so many requests for my attention, it's like the junk mail I barely glance at before throwing in the recycling bin.
Why do authors seek out other authors when trying to promote themselves? We're all far more interested in selling our own books than buying someone else's. Granted, there is a benefit in networking with other authors, and I've met more than a few fellow authors from social networks and online forums, but sending out announcements of book signings and favorable reviews is not networking. It's little more than an annoyance.
Even though I'm doing it sporadically and ineptly, my goal is to seek out and interest readers. I'm looking for the people who were smart enough never to start that book that everyone has lurking within them, the ones who are content to read other people's stories rather than write their own.
If you're a writer who's discovered a new way to get in touch with readers, please let me know. If you're just letting me know that the latest book in your paranormal romance vampire detective series has just been released, go ahead and delete me.