Galaxy British Book Awards - The results Galaxy's TV campaign kicks off - see ad.
THE BOOK TRADE is to see the first ever national, multi-channel, generic TV campaign for books as a result of Galaxy's headline sponsorship of the British Book Awards and its aim of extending its relationship with books and reading. The television campaign launched on Sunday, 18 March, with over 60 slots booked on peak time television. The advert, which features a scene recreated from The Great Gatsby,will be seen by a predicted 34 million adults at least once. Channels booked include ITV1, ITV2, ITV3, Channel 5, E4, Sky 1 and Living, while the programmes it will be broadcast between range from Emmerdale to Sex and the City. Another advert will be broadcast after the awards, encouraging viewers to read the winning books. Galaxy is spending £1.4m on the media campaign, which also includes press and online adverts.
The books are the stars...
FOR A FLAVOUR of the night when books and authors become stars, have a look at our Gallery page, where you will see literary giants such as JK Rowling, Alan Bennett and Anthony Horowitz put on their best outfits to accept Nibbies at last year's event.
Visit the Gallery page here.
In brief:

John Grisham received a "nibbie" at the Galaxy British Book Awards for the "Lifetime Achievement Award". He said, "I can't wait to go back to the States with this Nibbie and tell people how books should be celebrated."

Richard and Judy Best Read of the Year WINNER - The Interpretation of Murder Jed Rubenfeld Headline Review
BCA Crime Thriller of the Year
WINNER - The Naming of the Dead Ian Rankin Orion
Looking Good Dead Peter James Macmillan/Pan
One Good Turn Kate Atkinson Doubleday
The Righteous Men Sam Bourne HarperCollins
WINNER- Anybody Out There Marian Keyes Michael Joseph
Close Martina Cole Headline
The Constant Princess Philippa Gregory HarperCollins
Wicked! Jilly Cooper Bantam

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