I remember reading an interview with JK Rowling a few years ago where she was talking about the merchandising deal she had struck with Warner Bros. Basically, she had insisted of final approval of any Harry Potter products released alongside the movies. To her growing unease, as the release date of the first film loomed, a succession of increasingly tacky items had been sent for her blessing. Eventually, and some might say not unreasonably, she drew the line at a Harry Potter loo seat.
I mention all this not because Paramount are about to flood the market with Double Eagle chocolate coins, but because I received the item pictured on the left through the post the other day.
In case you're wondering, it's a plastic bag advertising the German edition of The Double Eagle which is due to be published by Luebbe this month. God knows what it says though. Hopefully something along the lines of good book, buy it or I'll have to have words. I'm just grateful they didn't opt for the Tom Kirk toilet paper instead!