I've seen it many times, usually from authors new to the business but sometimes even from those more seasoned. We're set up next to each other at an author event and the person immediately launches into his/her spiel, at some point throwing in the fatal phrase, "You would love this book."
Or I set up a blog for authors to publicize their ebooks (Hmmm. Could that really happen?) Instructions say to submit certain information in a particular way, and I'll post it for the world to see. Instead I get an email telling me how much I would like the book if I buy it from the person's website.
The list goes on: Facebook, MySpace, and other social media messages, supposedly author-to-author, but really just sales pitches for books. I'm tempted to reply to each one of them with an ad for my own book.
But then, I'm not that rude.
Professionals don't hawk their goods to other professionals. Part of being a professional is recognizing that even though we're all in this for sales, we give each other respect. Of course I read books by other authors, but as a member of the gang, I should not have to listen to your sales pitch for twenty minutes just because my name comes near yours in the alphabet. And be aware that I will delete, ignore, and eventually un-friend you if you send me constant reminders of how great your book is.
Guess what? So are mine, but I'm not going to friend you just so I can say it.
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