Alternative marketing--and goats? See how John Brantingham ties the two together on this week's Round-Up. Meet "David," a virtual book reviewer (cyborgs really are taking over) and find out who the "Wild Woman" is in our publishing house. Sunny Frazier defends Fresno and talks about the Politics of Publishing, while Marja McGraw wants to know "How's Your Credibility." All that and more at the Friday Round-Up.
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