LAST minute book push

[Austin S. Camacho]

This is the time of year that I increase my marketing activity, because this is when people are looking for gift ideas and I don’t want them to forget how much their friends and family love good books. Web sites and e-mails are fine, but nothing takes the place of being out in public. I go to the readers because I know they won’t come to me.

Trust me, the only time the world beats a path to your door is when you're in the bathroom.