Should corporate annual posts be thrillers?

I used to quite like writing the annual Business Plan for our family company, Genesis Homes Ltd. It took a creative use of words to put the proper spin on things like market conditions, competition, and the world economic crisis. It was uplifting to review where we’d been and where we were going as a corporation. It was rewarding to look back on the hardships we’d overcome and make definitive plans to meet the challenges of the future.

But this year...

Compared to penning stories about drug-dealing biker gangs, undercover cops, alternate universes, and run-away teens...prattling on about profit margins and debt-to-equity ratios is dreadfully dull.

I’ve thought about enlivening the prose with a bit of fiction but I’m not 100 percent certain the banker would appreciate the drama...

“The market for new housing was slow at the beginning of our fiscal year. However, after the disappearance of a young local girl with gang connections, the local police force was expanded considerably to deal with the ongoing drug dealing and biker problems. The influx of law enforcement personnel spurred the housing industry. Half-way through the year, sales skyrocketed...”


“The town’s plan to bring a new housing subdivision on stream by developing the land it holds north of the tracks, has not proceeded. It appears we’ve slid into an alternate universe, where the town land will forever remain un-serviced and a shortage of lots on which to build will continue to be a major factor influencing the St. Paul real estate market...”

In any event, I WILL write the Business Plan, because after all, it is the family business that pays my room and board and allows me the freedom to pursue my dream of becoming a self-sufficient, best-selling international author...

“Genesis Homes Ltd. was incorporated in 1991...”

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