I have a new book coming out in the UK next spring. So it’s time to start looking around to see what new web gadgets and gismos authors are expected to shell out for from their meager advances to keep their “web profile” current.
It’s a new arms race. Just as the Soviets bankrupted their (morally bankrupt) regime trying to keep up with US developments in mass destruction, writers have to divert their attention from the writing of books and trawl the (morally questionable) web, wondering if people will think they’re bad writers just because they didn’t hire the most expensive web designer.
Many top writers still have websites whose homepages are essentially just tacky ads for their latest book. Those are sites you’ll never return to. You go there, read the author bio, and maybe click on “BUY THE BOOK!!!” Ha, as if.
So web designers are trying to figure out ways to get you to come back to a site which, by definition, ought only to be worth visiting every year or so, when the author actually publishes a new book.
Hence, you may download the Haruki Murakami screensaver, or Bret Easton Ellis “wallpaper,” or play a Huckleberry Finn “vocabulary game” to entice you to visit the site of Jon Clinch, author of “Finn.”
And here I thought writing my own blog and this blog and maintaining a Facebook page and tweeting and...