Starting today just about every author involved with Trestle Press will have a QR code for their work, not just their novels, novella’s and digital short stories, but also their own blogs, websites….What exactly is a QR Code? Here is a little something from Wikipedia I hope that will help to explain it and then I will go into how and why we are implementing this immediately:
“A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR readers, smartphones, and, to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.”
I am going to use one of our authors as a prime reason how we and why we feel so strongly in the use of the QR code, Big Daddy Abel. Now if you know or heard of BDA(Big Daddy Abel), then you know besides being the author of the Open Series of Amazon Kindle bestselling stories and one of the Collaborators In The Author’s Lab, he is one of the members of The Amish Outlaws. The Amish Outlaws perform in front of thousands each week. We have provided BDA now with a QR Code for not just his work with Trestle Press, each of his stories, but he also has some of his own work on REVERBNATION: http://www.reverbnation.com/bigdaddyabel
Now when he is out, he can produce a card that has all his work on it if one of his many fans is wondering if and how to get to his work, BAM! He pulls it out the card; they snap a picture of the code on their smartphone and purchase his work, anywhere he goes. One click, one stop shopping, right from the author, straight to their Amazon Kindle account. He can be anywhere, doing just about anything, and he is able to sell ABEL. I would call that a pleasant customer experience, personal service right from the author; there is no better way to sell.
The uses and applications of this are many and we plan to implement as many of these as possible as quickly as possible. I am also planning on placing them on my cover art that we use in promotions, so you the customer can just zone in on it, and buy it immediately, right from Amazon Kindle, no need to do anything else, it, the QR code ,takes you right to your Amazon Kindle account right from your smartphone. Cutting edge, sure, but that is what we pride ourselves on here at Trestle Press. Our authors are not just getting used to it, but expecting it. We LOVE to build and make connections that bring our authors and their readers closer together.