Let's say you've written a book and had two offers for publication. One's from a hardcover publisher, and the contract's for $10,000. (Just using some hypothetical round figures here.) You're practically guaranteed reviews in the major publications, you'll have a lot of library sales.
The other offer's from a paperback house. $15,000. No reviews in PW or Booklist, no library sales.
Which offer do you take? Why?