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Permalink Reply by Benjamin Sobieck on April 20, 2011 at 12:56am

That's kind of what I was trying to say in this thread.

 

The thing is, most authors won't capture that 81% who purchased based on what they saw at a brick-and-mortar bookstore. Most authors aren't in bookstores. Online avenues are their only means.

 

I don't think marketing is an objective practice. There's so much intangible going on through interactions online. Find how your audience reacts best and do that.

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Permalink Reply by Jack Getze on April 21, 2011 at 11:30pm

What you also don't know is how many people WON'T buy your book because they don't like something you've tweeted.

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Permalink Reply by B.R.Stateham on April 22, 2011 at 5:51am

Hell, no matter how you want to define it, it's a crapshoot.  Might as well be proactive about it.  Sitting back and just waiting for something to happen isn't my bag of tea.

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