It appears that there are names that work in fiction and names that don't. I once had a manuscript rejected because the reader didn't like the first name I'd chosen for my protagonist. I guess it wasn't normal enough. Readers need a name they can identify with...and pronounce. We're all aware that in romance the men tend to have names like "Stone" and "Hardin," almost laughably symbolic. I've mentioned here the contention by certain writers at a conference that success in thrillers comes from giving your protag "J.R." initials, e.g., Jack Reacher, John Rain, John Rambo, and Jack Ryan.
Historical names are both easier and more difficult. In the Tudor era, my current time of choice, every fourth woman was named Mary, and one in five men was William (not scientific, just making a point.) Biblical names were prominent, so you have lots of Sarahs, Isaacs, Elizabeths, and Johns. As the reformation advanced, the tendency went to names that describe the qualities parents wanted in their children: Patience, Charity, Hope, and Increase (which I've never understood).
A writer must find names that are somehow familiar. I had one complaint that "Gruoch," Macbeth's wife's real name, ruined the book for a reader because she hates encountering names she can't pronounce. In that case I had little choice, although I suppose I might have indicated somehow what Gruoch sounds like (mostly clearing your throat). The name must also fit the character's purpose in the story, so you won't call your protagonist Estella if she's a down-to-earth P.I. -- unless you play that as part of the joke life has played on her and give her a suitable nickname. For example, Victoria isn't a name that comes to mind when you think of a detective, but Paretsky used it well, making V.I. hate it and go by her initials.
Foreign names are tough, because they're often really unfamiliar to readers. Those who write novels based in ancient Greece, for example, have my admiration, just for dealing with the names. I've never forgotten the student who read Frank Yerby's GOAT SONG and reported that there was a really nice character in the story called So-kraits. Yeah, and he was pretty smart, as well. Too bad they killed him.
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