Seeing Double. And Yogurt

[Peg Herring]

I'm not really twice as wordy as usual. I'm getting double postings, and I don't know why. I notice some others are too, and Daniel says it will go away soon. I try to delete one if I catch it.

Today's challenge: explain where the ridiculous names used in ads come from. What scientist, in lab coat and black-framed eyeglasses, proclaimed: "We've found a new yogurt culture, and we're going to call it bifidus regularis!"

[I. J. Parker]

Not a scientist. An ad agency.

And the double postings must be the digital version of swine flu.