What's this rumor/story about a new crime imprint?

I caught a glimpse of a story somewhere about Little, Brown&Co. thinking about coming up with a new crime fiction imprint. Anyone else hear anything?

Neil. . . . care to comment?

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Comment by R. Michael Phillips on November 4, 2009 at 4:09am
I've read Mr. Pietsch is a fan of thrillers and he is looking to establish a suspense fiction imprint, covering crime, thriller, supernatural, etc. He anticipates 25 titles a year, half hardback and half trade paperback. Looking for a Fall 2010/Spring 2011 launch. Very exciting.
Comment by B.R.Stateham on October 20, 2009 at 1:38pm
http://www.sarahweinman.com/confessions/2009/10/little-brown-to-launch-new-crime-fiction-imprint.htm

Here's the poop on the Little, Brown new imprint. Sounds like they may have some money to throw around finding new writers. Now, dammit, if only I had an agent!
Comment by Neil Nyren on October 20, 2009 at 12:23pm
Saw it for the first time myself today! Needless to say, B. R., I'll be watching it with interest.
Comment by I. J. Parker on October 20, 2009 at 4:46am
Yes, I saw that, too. Reading between the lines, I take it they're looking for big names.

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