The world of indie author promotion is full of pitfalls. Of greatest concern are the grifters selling advertising they know goes no where. Directory listings, display ads and various boutique social networks all vie for attention - and dollars. The odds can stack up quick against an honest author in a dishonest Internet.
There are only a handful of places I'd recommend authors plunk down their hard-earned dollars. One of those is Partners in Crime Tours.
Partners in Crime offers blog tours renowned for effectiveness and efficiency. It's helmed by great folks passionate about books, such as Molly Edwards of Reviews by Molly. I've known Molly for some time, and can vouch for her work ethic and bright personality.
If all this sounds like a commercial, I'm not getting any money for it. I've also not engaged on a tour myself. But you know who has? Vincent-frickin'-Zandri, one of my favorite crime authors. He sold hundreds of thousands of e-books last year. Here's what he said here.
"Partners in Crime did such a great job on the tour for my novel, Scream Catcher, I could hardly keep up. For one full month I woke up to a new review, guest blog post, interview or sometimes all three! Not a day was wasted. In fact, on some days, two new reviews came out. The tour not only spread the word about my new publication, it resulted in increased sales. I'd recommend them to anyone. Great job!"