Are We Wasting Our Time With Silly Promo?

[Jack Getze]

Tweeting, Facebooking, guest blogging. A new survey suggests readers don't care.

Read her blog here.

 

Or copy and paste --

http://mjroseblog.typepad.com/buzz_balls_hype/

[Benjamin Sobieck]

That's kind of what I was trying to say in this thread.

 

The thing is, most authors won't capture that 81% who purchased based on what they saw at a brick-and-mortar bookstore. Most authors aren't in bookstores. Online avenues are their only means.

 

I don't think marketing is an objective practice. There's so much intangible going on through interactions online. Find how your audience reacts best and do that.

[Jack Getze]

What you also don't know is how many people WON'T buy your book because they don't like something you've tweeted.

[B.R.Stateham]

Hell, no matter how you want to define it, it's a crapshoot.  Might as well be proactive about it.  Sitting back and just waiting for something to happen isn't my bag of tea.