Little, Brown & Co has a new imprint called Mulholland Books. They're going to specilaize in any form of suspese/detective literature and its sub genres. They're brand spanking new. Take a look at'em here.
Come on, fellas. These guys are rivals of mine, so I suppose I shouldn't be standing up for them, but their first list also includes writers like Lawrence Block, Mark Billingham, Michael Robotham, and Duane Swierczynski. Let's not just go tarring them with the "celebrity" brush.
Sorry, Dave, but you're wrong. It's not "what it is." I could do without Marcia Clark myself, but that's only one book amongst a lot of solid, interesting, worthwhile crime writers. They don't deserve to be dismissed so casually, and neither does the imprint that wants to publish them.
The editor, John Schoenfelder, is fantastic. One of the most knowledgeable, well-read guys in the business, and he reads well beyond the genre too.
I expect Mulholland will become its own brand, and will be seen as a leader in the genre. This probably won't be where you'll see a lot of authors debut; this is where the cream of the crop will rise to.
I'm intrigued by their statement, "With a focus on online community building, internet marketing and authentic connections between authors, readers and publisher, Mulholland Books will be at the center of a web of suspense." It sounds like they plan to focus on on-line promotion versus traditional methods. It will be interesting to see how their marketing strategy develops, and it may be one that the rest of us can emulate.
"... online community building..." is the buzzword of the moment. The guy who started Soft Skull Press is starting another venture called "Cursor" which he says somehow mixes e-books with online communities and social networking. It all sounds vague and as if people are looking at, well, frankly, places like Crimepsace as places to sell books. Online "writing groups" and Facebook pages with lots of fans.
I like John Schoenfelder (full discloser, he was my editor at St. Martins before he left to take this job) so I really hope this goes well. I think marketing books is even harder to do than finding good books to publish.
John, I saw the presentation you posted from the ex founder of Soft Skull. Conceptually it's interesting what he was proposing (even though it was a bit vague)--the way I took it was a publishing house would basically sell access to their fans--for something that amounts to a membership fee they'd get books, interviews, articles, extra material, etc. At least that's how I took it. It will be interesting to see if someone can make that work--but I think that might be the future of all this, but not for many years.