Websites are now as important for establishing identity as a birth certificate or a driver's license. Yet, I've noticed that once an author puts one up, the site is often forgotten and neglected.
I research authors when they send me query letters in my capacity as acquisitions editor for Oak Tree Press. I like to know who I'm dealing with and, short of doing a background check, websites are all I have to give me an inkling of their accomplishments up to this stage in their…
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