I received an interesting email the other day from one of the authors in the publishing house I work for. Sales for this author's book were down and the publisher asked me to go over the author's marketing plan submitted prior to publication. I went down the list and asked the author if any of these promotions had been done.
His reply stunned me. “I'm not going to do anymore marketing until I see some sales.”
Maybe it's me, but the logic of his answer escapes…Continue
Posted on October 15, 2013 at 4:00am
Ever since Amazon legitimized self-publishing, small publishing houses and Big Publishing have been reeling from the impact. Big Publishing's answer was to first discredit authors who took control of their careers, then sought to keep prices high on e-books so agents and publishers could continue to reap profits.
Small publishing continued as if nothing really changed. Indie houses have been ignored by book chains and small press authors…Continue
Posted on September 6, 2013 at 3:30pm — 10 Comments
Right now I have the matron of the house standing guard by the computer making sure I write positive things about the tribe. Gemini, who entered my life on my birthday, allows me to tap at the computer keys for just so long, then reminds me to take a break by crawling into my lap for a few strokes of her own.
The other four are off doing their own thing: Kitler is asleep on a cardboard box, a favorite spot of all cats (along with the step stool,…Continue
Posted on August 15, 2013 at 6:00pm — 1 Comment
The world of publishing is very much like playing craps in Vegas. No matter how hard a writer evaluates a publishing house or tries to predict its future success before signing on the dotted line, the industry itself is as consistent as a roll of the dice.
There are calculations you can make based on factors such as the length of time the house has been in business, the size of its stable of authors, the number of titles and presence on the Internet. But, getting information…Continue
Posted on July 21, 2013 at 12:30pm — 2 Comments
Although I do astrology, I no longer ask people “What's your sign?” As an acquisitions editor for Oak Tree Press, I now ask authors, “What's your genre?”
The worst thing a writer can do is give me a blank stare. “Genre” is an essential part of the lingo in publishing lexicon. It's how we classify a book and decide if it fits our line.
Labeling books has practical reasons. Bookstores (when they existed) found it useful to put books…Continue
Posted on June 15, 2013 at 6:00pm