I think they rely on word of mouth. Earlier this week, my e-book cracked the Kindle Top 100 for free e-books (they divide the paid and free sides). As in "all of Amazon" Top 100. Guess what the average rating was?
The thing is, review sites really liked it. Reviewers read a lot and could probably appreciate the experimental elements of the crime stories (it was an anthology). Joe Reader could not.
That was a cool run while it lasted. Now I think it's at #200 or something. That might've been the only time I'll have something in THE Top 100.
OK, I'm done tooting my horn.
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