I've just had word EXIT MUSIC is the title of the forthcoming Rebus book, and all the angst over this title (which perhaps only us Rankin fans have been aware of) has prompted me to think long and hard about the significance of titles. I love it when I read a book and (seldom thinking about titles, as I do) suddenly feel so stupid because the title is so subtly brilliant and fitting.
But I do suck at coming up with titles. How important are titles to you, as readers? As writers? Has a title alone ever been enough to grab you and compel you to read a book?
I'd say it's like many other things. A good title adds to the total package. A bad title can dissuade a sale, but I'm doubtful titles alone - alone! - prompt a lot of sales. What do you guys think?