why don't publishers/authors advertise on TV?

[minervaK]

It just struck me that they don't. Everything else is advertised on TV -- why not books? Anyone know?

MK
www.minervakoenig.com

[Karen Dionne]

Bookmarked! Thanks, Jack.

[Lisa Fernow]

How about creating something for u-tube, assuming the target audience for your book is on the younger side. It's the second most popular search engine after Google. The key would be to make it interesting enough for your fans to pass it along.