Advertising Vehicles--What's Worked for You?

[William G. Davis]

Getting ready to launch my next Mike Gage Thriller. I'm considering various e-book advertising options. What's worked for you? 

[Martin Roy Hill]

Simplest and cheapest way to make a trailer is to use Powerpoint. I purchase use rights for artwork from Dreamstime.com and/or use public domain images, and Powerpoints animation features to create the visuals. For my novel The Killing Depths, I used a public domain sound effect. Then I used Powerpoint's save-as feature to export it as video. You can watch it here: http://youtu.be/EsCZHbrsiyg

[Linton Robinson]

Well..  I don't have or use Powerpoint. But it does have a bit of a learning curve, unless you already know it.

But Windows Movie Maker comes free on Windows and is REALLY, REALLY easy to use. 

Aside from all that... it's hard to consider a trailer as an advertising vehicle.  It's more of an enhancement or "excuse" for ad/promo.

[Stephen Seitz]

I'm producing a public access cable show about my books, published and forthcoming. One of my journalism colleagues is interviewing me (she is much prettier than I am, but that's a risk I suppose I have to take), and I'll answer general questions to avoid the appearance of blatant commercialism.

I have since learned there is an organization called PEGmedia, a nationwide distributor of such content. Costs are necessarily low, and the potential audience for the program rises to millions.

Has anyone here tried that route? With what results?

[Linton Robinson]

Wow, that's ambitious.   Why buy media ads when you can be your own medium?

Good luck