We all know how important that initial hook is. It's also true that almost anyone can write one compelling page, and that the true test of a book's merit lies in the 300 or so pages that follow.
But let's say you're in a book store. You see an intriguing title, and the book has an attractive cover. You open to page one, and read this:
Amstel Blake has a gun.
Downtown, the streetlights are humming. Fog rolls in from the river, covering Jacksonville like a shroud.
At the corner of 8th and Jefferson, not far from the hospital, Amstel spots a car. Toyota Corolla waiting to turn left. He runs to the passenger’s side, tries the handle first, taps on the window and shouts, “Open the door. Now.”
Woman in her mid twenties. Death grip on the steering wheel, eyes bulging, mouth in the shape of an O.
Amstel feels a pulse in his teeth. “I swear to God, I will kill you.”
The lock pops.
Amstel climbs in, aims the gun at her head. “Drive. Make a U-turn, back toward the interstate. Not too fast, not too slow.”
The woman misses second gear, finally grinds it home.
“What do you want? Why are you doing this?” Black rivers of mascara trickle down her freckled cheeks.
“We’re going to save the world,” Amstel says. “Just you and me.”
End of page one.
Would you want to read on? The scene ends there, btw, and the rest of the book is in past tense.