I went to a Harry Potter pre-release party last night at my local bookstore (one of the largest independents in the west) and was struck by the amazing energy there--kids, teenagers, middle-aged folks, many in costume and face makeup, anticipating the next and final book in a series. A youth rock 'n roll band performed; children filled the book aisles.
I know the HP phenomenon is exceptional, yet I couldn't help to wonder if we as mystery writers were failing to create storylines and characters to intrigue the masses, especially young people. Is it the genre that limits interest or attracts only a certain kind of reader?
What do you think?